Jade Phoenix Cashmere in Rancho Santa Fe
by Vanessa Valiente
In the spirit
of holiday sweater season, meet Lena Evans
and her fashionable alter ego Jade Phoenix
- a chic line of designer sweaters.
Hollywood executive, Lena Evans now provides cashmere,
vintage and new sweaters adorned with jewels to upscale
clientele, including some of Hollywood's biggest stars,
right from home in Rancho Santa Fe.
quite the starlet herself, Evans is of French and Vietnamese
decent that not only lends credit to her beauty but for her
label's moniker as well. Lena's Vietnamese birth name,
Phueng Ngoc, when translated to English means Jade Phoenix.
However, it was Lena's love of cashmere sweaters and her
frustration with low quality buttons that inspired fruition
of the Jade Phoenix line.
sweaters are made with plastic or shell buttons for closures
while the Jade Phoenix line features precious and
semi-precious gems. Lena is proud that even the most
discerning clients of both genders will have cashmere with
quality buttons that are both functional and aesthetically
help but be reminded of such a philosophy when looking at
Lena's personal style that radiates with understated
elegance. Says Lena, "I do not do anything over the top. I
like to look put together, but never too fussy or
styles her favorite Jade Phoenix sweaters to polish her
classic look; purple cardigan with amethyst, red with ruby,
ivory with pearls, and orange spice with carnelian. When
asked if she indulges in her cashmere crush everyday Lena
replies, "In the winter you can almost guarantee seeing me
in cashmere every day."
isn't the only stunning female sporting the Jade Phoenix
look. Her previous career as a successful senior Hollywood
motion picture finance and production executive sealed
Lena's relationships with celebrity clientele. With a zeal
for fashion and luxury, she cultivated the symbiosis of
celebrity-driven fashion and film industries to make way for
a natural transition as an insider within the high-fashion
has the powder blue cardigan with the blue topaz hanging in
her closet while Bette Midler is enjoying the
always-fabulous green poncho with freshwater pearls. Other
high-profile owners of Jade Phoenix cashmere include Ellen
Degeneres, Tiffany Trump, Andy Baldwin and Michael O'Keefe.
the future Lena would love to see Catherine Zeta-Jones in
her designs, "She is a classic beauty!" Always an advocate
for a timeless look, Lena would love to see a woman like
Zeta-Jones in the solid colored cardigan over a patterned
dress. As for a man, she would love to put San Diegan golf
great Phil Mickelson in a one of her golf vests. On this
topic, she wouldn't balk at seeing Tiger Woods in one of her
cashmere passion is contagious, don't rush off to the stores
just yet. This on-the-rise sweater line needs to be ordered.
Jade Phoenix is a private client business, providing each
buyer a personal approach to the high-fashion product.
Every Jade Phoenix item is a one-of-a-kind, custom-designed
creation with each pearl or gem adornment unique in its own
right. You may even contact Lena if you would like to create
a sweater with your own bespoke specifications. However,
when questioned about Jade Phoenix showing up in San Diego
stores, Lena said she would not be opposed to selling her
line in some of the
boutiques in San Diego, specifically The Royal Nursery
Rancho Santa Fe and Rare Earth in
"I am happy
to see that men and women are dressing up more and more,"
Lena says of
San Diego style.
That is not
to say, however, that a cashmere sweater is only fashionably
fit for the holidays or dressy occasions. Lena recommends
pairing one of her cardigans or sweaters with jeans -
perfect for the high-end San Diegan trying to ditch the
outdated velour suit.
December is a
spirited month abundant with
holiday events and winter cocktail parties. And with the
gradual maturation of San Diego's laid-back style there is
no time like the present to discover the Jade Phoenix line.
Check out San
Diego's own celebrity stylist Lena Evan's line Jade
Phoenix at jadephoenixdesigns.com.